Onlinejobs
Ranking Higher in Free Search Engine ResultsDo you know the popular search engine websites? Search engine websites are those websites you use to find information on a specific topic. Popular search engine websites include: Google, Yahoo, MSN, AskJeeves, Excite and Alta Vista.
Your website should be built in a manner that will prompt Search Engines to find your website to be user friendly. A search engine needs to be able to do the following tasks easily through your website:
To understand why you need to complete these tasks you first need to know how Search Engines operate. Search engines are gigantic collections of web sites. These collections are databases which are created automatically through software robots and spiders. The purpose of the software is to hunt down websites and categorize them. The software uses a complex algorithm that ranks websites.
If you want to optimize your website then you need to focus on keywords and keyword phrases. Remember to choose a keyword that is under served online. This lessens your competition. We discussed the importance of keyword selection in Section 2.
Your website should be based around a keyword or keyword phrase. Provide articles, graphics, and advertisements relating to this keyword or phrase. It is important to keep the information up to date and varied. This will improve your website traffic.
Keyword tools of the tradeAre you curious about your competitor’s use of keywords on their website? You can check out what they are doing by using a free tool called the Keyword Density Analyzer. You submit the URL of your competitor and this tool will list the keywords, keyword frequency and much more.
Another great tool is to see where you would end up in Google’s website placement. You can use a tool called Clever Stat. This is a free tool in which you can find out information about specific keywords.
Focus on the “links”A major factor in building a search engine optimized website is to incorporate optimized links to and from your website. Linking up with websites that have a high Page Ranks (PR) is a key to improving your own page ranking. PR is the system used by Google. Google assigns page rankings to a website on a scale of 1-10. The greater the rank of a linked website the higher your own page will be ranked.
How do you find out the page ranking as determined by Google? You can download this free Google Toolbar. It is a good idea to invest in links that have page rankings of four or greater. Anything less then a page rank of four may not yield the results you desire.
Following are quality incoming links you should consider:
Don’t forget the anchorWhen you create a link on your website you have to create anchor text. The anchor text just means the title for that link; what the user sees on the webpage as the linked text. It is vital that you vary the anchor text even if it is about the same topic. For example, if the topic was vitamin supplements you may vary the anchor text to include: vitamin, health supplements, vitamins for health, and so on.
Having trouble determining where to find quality links related to your website? There are a host of companies that do the legwork for you.
Two great services include:They provide full services including hunting down quality links for you and analyzing the pages that you link to. You want to avoid linking to a website that contains copious amounts of links. A good rule of thumb is to make sure that the page you are linking to has no more than 10 link trades already.
Search Engine Tips and TricksA great site that has a lot of useful info: Self Promotion.com
"If you want to increase your website traffic, you must know how to make your pages search engine friendly, and then submit your site to all the major search engines. Here you will learn how to do this important job properly, and be able to use tools to make it much easier."
Online DirectoriesOnline directories are like a phone book of website links. It is imperative that your link be submitted to the top online directories. This will benefit your page rank and increase the traffic on your website.
Online directories come in two varieties: Paid and Free
PAID online directories provide the benefit of quick addition of your website to the online directory.
Some of the quality PAID online directories include:
FREE online directories are wonderful because they are free! However, you may have to do some volunteer work in order to be listed in the online directory.
Here are some quality FREE online directories include:
Go to Google and search for "forum + your keyword". Lets say you wanted to find forums about Making Money. Then you would search Google for "forum + Making Money". Click here to see the results for that search.
You may find more than one forum related to your product or service. Sign up for as many forums as you can and become active in the forum. The beauty of forums is that when you post a message you can attach your signature and affiliate program URL. If a forum user clicks on your link and then purchases your program you will add money to your bank account!
Make sure that you read the rules regarding forum posts first! Some forums are very strict about anything that is perceived as advertising or spam. Therefore, you must submit posts that provide relevant information as well as a link to your URL. Otherwise your posts may be removed or you may be kicked out of using the forum.
Search engine spiders scan forums pages on a daily basis. Respected forums tend to have a high page rank and can provide you high quality links in return.
Check out the forum called Webmaster World. Pay special attention to the Google forum. You can learn a great deal about SEO strategies. Another great forum is Digital Point. I HIGHLY recommend that you check two out as they will have all the training you need to put all this into effect.
Start your own forumCan’t find a forum that suits your needs? You can create a forum of your own! It is very simple and easy. You may be able to incorporate Google AdSense into your group as well.
You can start your own forum on the following websites:
Create a BlogAnother way to find quality incoming links is to create your own FREE Blog at Blogger.com. Guess what? You can create as many free Blogs as you desire. Plus, you can place Google AdSense advertisements on Blogger.com!
If you do create a Blog, make sure that you pick robust keywords that will pack a great punch. It is important to update your Blog as frequently as possible such as on a daily basis. By refreshing content you will not only keep visitors flocking to your website, but will be favored by Google as far as your search engine placement. Google likes to see updated content, so make sure to be an active participant in your Blog.
What other content should you place on your Blog? A lucrative step would be to post reviews about different affiliate products on your Blog. You could write a review of an affiliate’s popular eBook on your Blog. Your Blog visitor could click on the link and if they purchased the book then you’ve just added money to your bank account.
You also want to trade links on your Blog with others sites so when Google spiders it you will shoot up in their search engine placement ratings.
An extra step that many Bloggers forget to do is to PING their Blog each time they post to it. Pinging a Blog sends your new Blog content to a huge chunk of online news resources. It’s as if you are advertising your Blog each time all throughout the Internet for free! This increases your presence on the Internet and also your search engine position. You can use Ping-o-Matic to ping your Blog.
You could automate the pinging process by submitting your Blog to Blog Submitter. However, this program currently costs around $150. If you have the budget to invest in it then you should definitely consider going with this program.
The Blog Submitter requires the following information:
**NOTE OF CAUTION: Blog Submitter may be viewed as spam by certain Blogs even though it is not spam. You will need to keep this in mind before you purchase Blog Submitter.
Cloaking – another optionThe SEO methods described in this chapter are effective, but may require more time and energy than you have or want to offer. Therefore, you can use a method called“cloaking”.
NOTE OF CAUTION: Cloaking is viewed as disreputable by the majority of webmasters. It is essentially tricking the system. If you engage in this activity be aware that you might suffer negative consequences if you are caught.
What is cloaking? Cloaking refers to sending keyword laden SEO websites to search engines, but “normal” websites to your website visitors. Keyword laden SEO websites tend to be a bunch of keywords and are not easy to read by a human, however the search engines love them.
You have to be careful because webmasters may be able sniff you out and ban your website from their directory. You could minimize the chances of this happening if you avoid cloaking competitive keywords. Cloak a domain that you can easily part with if need be.
Cloaking can be tricky and there is software available to help you out. You can check out the cloaking forum on www.webmasterworld.com for recommendations.
Your website should be built in a manner that will prompt Search Engines to find your website to be user friendly. A search engine needs to be able to do the following tasks easily through your website:
- Search through your website
- Identify your keywords or keywords phrases on your website
- Place it in a specific category
- Navigate through your website
- Discover useful information
- Be visually pleasing to the eye
To understand why you need to complete these tasks you first need to know how Search Engines operate. Search engines are gigantic collections of web sites. These collections are databases which are created automatically through software robots and spiders. The purpose of the software is to hunt down websites and categorize them. The software uses a complex algorithm that ranks websites.
If you want to optimize your website then you need to focus on keywords and keyword phrases. Remember to choose a keyword that is under served online. This lessens your competition. We discussed the importance of keyword selection in Section 2.
Your website should be based around a keyword or keyword phrase. Provide articles, graphics, and advertisements relating to this keyword or phrase. It is important to keep the information up to date and varied. This will improve your website traffic.
Keyword tools of the tradeAre you curious about your competitor’s use of keywords on their website? You can check out what they are doing by using a free tool called the Keyword Density Analyzer. You submit the URL of your competitor and this tool will list the keywords, keyword frequency and much more.
Another great tool is to see where you would end up in Google’s website placement. You can use a tool called Clever Stat. This is a free tool in which you can find out information about specific keywords.
Focus on the “links”A major factor in building a search engine optimized website is to incorporate optimized links to and from your website. Linking up with websites that have a high Page Ranks (PR) is a key to improving your own page ranking. PR is the system used by Google. Google assigns page rankings to a website on a scale of 1-10. The greater the rank of a linked website the higher your own page will be ranked.
How do you find out the page ranking as determined by Google? You can download this free Google Toolbar. It is a good idea to invest in links that have page rankings of four or greater. Anything less then a page rank of four may not yield the results you desire.
Following are quality incoming links you should consider:
- Websites with a PR of 4 or greater
- Government websites
- Well known authoritative links on your website topic
- Charitable Organizations
- Websites that are relevant to your website topic
Don’t forget the anchorWhen you create a link on your website you have to create anchor text. The anchor text just means the title for that link; what the user sees on the webpage as the linked text. It is vital that you vary the anchor text even if it is about the same topic. For example, if the topic was vitamin supplements you may vary the anchor text to include: vitamin, health supplements, vitamins for health, and so on.
Having trouble determining where to find quality links related to your website? There are a host of companies that do the legwork for you.
Two great services include:They provide full services including hunting down quality links for you and analyzing the pages that you link to. You want to avoid linking to a website that contains copious amounts of links. A good rule of thumb is to make sure that the page you are linking to has no more than 10 link trades already.
Search Engine Tips and TricksA great site that has a lot of useful info: Self Promotion.com
"If you want to increase your website traffic, you must know how to make your pages search engine friendly, and then submit your site to all the major search engines. Here you will learn how to do this important job properly, and be able to use tools to make it much easier."
Online DirectoriesOnline directories are like a phone book of website links. It is imperative that your link be submitted to the top online directories. This will benefit your page rank and increase the traffic on your website.
Online directories come in two varieties: Paid and Free
PAID online directories provide the benefit of quick addition of your website to the online directory.
Some of the quality PAID online directories include:
FREE online directories are wonderful because they are free! However, you may have to do some volunteer work in order to be listed in the online directory.
Here are some quality FREE online directories include:
- Open Directory Project (DMOZ)
- AbiLogic
- eZilion Search
- Search Sight
- Net Insert
- Linketeria
- Most Popular Sites
- Open Directory Project
Go to Google and search for "forum + your keyword". Lets say you wanted to find forums about Making Money. Then you would search Google for "forum + Making Money". Click here to see the results for that search.
You may find more than one forum related to your product or service. Sign up for as many forums as you can and become active in the forum. The beauty of forums is that when you post a message you can attach your signature and affiliate program URL. If a forum user clicks on your link and then purchases your program you will add money to your bank account!
Make sure that you read the rules regarding forum posts first! Some forums are very strict about anything that is perceived as advertising or spam. Therefore, you must submit posts that provide relevant information as well as a link to your URL. Otherwise your posts may be removed or you may be kicked out of using the forum.
Search engine spiders scan forums pages on a daily basis. Respected forums tend to have a high page rank and can provide you high quality links in return.
Check out the forum called Webmaster World. Pay special attention to the Google forum. You can learn a great deal about SEO strategies. Another great forum is Digital Point. I HIGHLY recommend that you check two out as they will have all the training you need to put all this into effect.
Start your own forumCan’t find a forum that suits your needs? You can create a forum of your own! It is very simple and easy. You may be able to incorporate Google AdSense into your group as well.
You can start your own forum on the following websites:
- Yahoo Groups - Create discussion, mailing lists, and announcements
- Google Groups - Create discussion, mailing lists, and announcements
Create a BlogAnother way to find quality incoming links is to create your own FREE Blog at Blogger.com. Guess what? You can create as many free Blogs as you desire. Plus, you can place Google AdSense advertisements on Blogger.com!
If you do create a Blog, make sure that you pick robust keywords that will pack a great punch. It is important to update your Blog as frequently as possible such as on a daily basis. By refreshing content you will not only keep visitors flocking to your website, but will be favored by Google as far as your search engine placement. Google likes to see updated content, so make sure to be an active participant in your Blog.
What other content should you place on your Blog? A lucrative step would be to post reviews about different affiliate products on your Blog. You could write a review of an affiliate’s popular eBook on your Blog. Your Blog visitor could click on the link and if they purchased the book then you’ve just added money to your bank account.
You also want to trade links on your Blog with others sites so when Google spiders it you will shoot up in their search engine placement ratings.
An extra step that many Bloggers forget to do is to PING their Blog each time they post to it. Pinging a Blog sends your new Blog content to a huge chunk of online news resources. It’s as if you are advertising your Blog each time all throughout the Internet for free! This increases your presence on the Internet and also your search engine position. You can use Ping-o-Matic to ping your Blog.
You could automate the pinging process by submitting your Blog to Blog Submitter. However, this program currently costs around $150. If you have the budget to invest in it then you should definitely consider going with this program.
The Blog Submitter requires the following information:
- Blogger.com username
- Blogger.com password
- Keywords
- Signature Block that links back to your Blogger website
**NOTE OF CAUTION: Blog Submitter may be viewed as spam by certain Blogs even though it is not spam. You will need to keep this in mind before you purchase Blog Submitter.
Cloaking – another optionThe SEO methods described in this chapter are effective, but may require more time and energy than you have or want to offer. Therefore, you can use a method called“cloaking”.
NOTE OF CAUTION: Cloaking is viewed as disreputable by the majority of webmasters. It is essentially tricking the system. If you engage in this activity be aware that you might suffer negative consequences if you are caught.
What is cloaking? Cloaking refers to sending keyword laden SEO websites to search engines, but “normal” websites to your website visitors. Keyword laden SEO websites tend to be a bunch of keywords and are not easy to read by a human, however the search engines love them.
You have to be careful because webmasters may be able sniff you out and ban your website from their directory. You could minimize the chances of this happening if you avoid cloaking competitive keywords. Cloak a domain that you can easily part with if need be.
Cloaking can be tricky and there is software available to help you out. You can check out the cloaking forum on www.webmasterworld.com for recommendations.
